Brick by tiny brick Dreamworld builds a new tourist attraction

Construction of Australia’s first Lego store is under way at Dreamworld, with the doors made of tiny bricks to open this November.

It will take some serious clicking to put together.

The flagship store will cover 350 square metres, to form a stand-alone precinct at the front of the complex with people able to gain access from outside or inside the theme park.


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Dreamworld CEO Craig Davidson said the store is one of the most successful brands in the world and be an exciting attraction for tourism to Australia and south east Queensland.

“We’re working very closely with LEGO Australia and drawing inspiration from across the globe to ensure the store delivers the ultimate LEGO brand experience and is a destination in its own right,” he said.

“An epic LEGO builder’s paradise, it will be filled with an eye-popping amount of LEGO product including life-size LEGO models, exclusive items and interactive features like the world-famous LEGO ‘Pick a Brick’ wall, ‘Lounge room’ play areas and LEGO brick engraving.”

Mr Davidson said Dreamworld would manage the build with several contractors from South East Queensland commissioned to the project including Gold Coast architects Mode Design Corporation and Brisbane-based builders Astute Projects.