British department store launches its Christmas display, 143 days early

Christmas has arrived earlier than ever!

It might be 143 days until Santa comes to town, but that hasn’t stopped London department store Selfridges from launching its Christmas shop.

The store has transformed its fourth floor into a winter wonderland filled with festive treasures and decorations for eager shoppers to purchase.


Selfridges spokesperson Geraldine James told Metro: “We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can’t buy at home,” she said.

“So we have to make sure we’re ready to showcase Christmas decoration they will truly treasure.”