Sir David Attenborough has finally joined social media and set a new Instagram record in the process.
The 94-year-old made his debut on Instagram overnight, breaking Jennifer Aniston’s Instagram record by hitting one million followers just four hours after his first post.
He now has over 2.2 million followers.
In his first post, the much-loved nature broadcaster explained he was hoping to use the account to spread awareness around climate change.
View this post on Instagram
David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will. That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we're helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account we’ll also post some exclusive clips and behind the scenes content. Stay tuned.
“Saving our planet is now a communications challenge. We know what to do, we just need the will,” he said in a video.
“This is my first time on Instagram.
“And I’m making this move and exploring this new way of communication to me, because as we all know, the world is in trouble. Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on and on.”
“But we know what to do about it and that’s why I’m tackling this new way of communication.”
He says he’ll be using the platform to record messages explaining what the problems are and “how we can deal with them.”
Although the account belongs to Attenborough, he won’t be running it himself.
The page will be managed by Jonnie Hughes and Colin Butfield who are the filmmakers of his recent Netflix documentary A Life on Our Planet.