#ChalkItUp for kids this White Balloon Day

White Balloon Day will celebrate 21 years on September 8 and in the lead up to the big day, Bravehearts is calling on Gold Coasters to chalk it up to help protect Aussie kids from sexual assault.

Schools, budding artists and locals are being encouraged to create a chalk mural or drawing featuring a white balloon and then share their artwork on social media using the hashtag #ChalkItUp. The most creative pieces will be rewarded with a Personal Safety Education Resource Pack for their school, childcare centre or community group valued at over $200 each.

Founder and Executive Chair of Bravehearts Hetty Johnston AM said the nationwide Chalk Art Project was a great way to raise awareness in the lead-up to White Balloon Day.


“White Balloon Day is very close to the heart of communities right around the country and is the longest-running child protection campaign dedicated to the prevention of child sexual assault,” said Mrs Johnston.

“Bravehearts has come so far over the last two decades and has been a voice for the voiceless, breaking the silence on this crime, but we have a long way to go, and on September 8 our quest continues as we strive to create a safer Australia for our children.”

White Balloon Day is held annually during Child Protection Week (September 3-9), White Balloon Day is Bravehearts’ key awareness and fundraising event designed to help prevent a crime which affects more than 60,000 children every year.

Money raised throughout the White Balloon Day campaign goes towards Bravehearts’ education initiatives as well as Bravehearts’ suite of training programs and specialist support for kids and their families who have been affected by the crime of child sexual assault.

For further information about White Balloon Day, the Chalk Art Project and how you can get involved, visit: whiteballoonday.com.au/chalk-art-project/