Christmas comes early for scandalous bra brand

Christmas is almost upon us! Which means, it’s time to sort through the onslaught of outraged articles, memes and Facebook posts about Christmas-related outrages.

The latest one to grab attention: Honey Birdette.

For those who aren’t in the know, it’s a lingerie chain. They often feature racy images of lingerie-clad ladies in their store windows, but their Christmas merchandising has gone TOO FAR, according to some upset corners of the internet.


The latest window (un?) dressing from the brand has kicked up a fuss because it features Santa snapping the suspenders of a saucily dressed model. And people are UP IN ARMS.

“Disturbing and predatory,” one commenter on Facebook called it.

“Just wrong,” said another. “Take your shops up the Cross [Sydney’s famed red light district] where they belong.”

A quick glance at the image shows that, well, yes, it’s pretty appalling. It’s not something that kids should see.

That said…

I think Honey Birdette know exactly what they’re doing.

I think they are quite pleased to be seeing people getting all distressed and outraged; after all, they’re enjoying loads of free media coverage based on the ‘uproar’. They’ve already appeared on Sunrise.

I think they’re no strangers to controversy – a long-running petition asking for them to tone down their pornographic window images has been running for months, and has attracted more than 55,000 signatures.

I think their approach is inappropriate, but it doesn’t sexualise kids. It exposes them to (unnecessary) sexualised images, but it’s not the end of the world.

Lastly, I think that if I was in a shopping centre and saw their store window, I would walk the other way or distract my kids, but I don’t think it’s genuinely a big deal.

Because there are kids on the Gold Coast right now whose Christmas is in far more danger of being destroyed by neglectful, abusive family situations than they are by some inappropriate ads.

And that makes me way more upset than this ‘Christmas outrage’.

To spread some cheer to Gold Coasters in need this Christmas, consider supporting one of the following amazing causes:

Rosies – Friends on the Street
Act for Kids
The Smith Family