THE Gold Coast’s hard line approach on graffiti appears to be paying off, with the cost of cleaning up the unsightly mess totaling under $1 million for the first time.
Mayor Tom Tate said costs have steadily come down in the past three years from a high of $1.6 million in 2011 to $961,640 in 2013-14.
“Our graffiti management program is tackling graffiti and we’re seeing the results,” Cr Tate said.
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“Three years ago, more than 15,000 cases of graffiti were reported to the hotline. In 2013-14, this has more than halved to 7000.
Cr Tate said he would like to see the downward trend continue.
“While our graffiti management strategies have saved ratepayers more than $600,000 over three years, graffiti is something we shouldn’t have to tolerate.
“We take a zero tolerance approach to graffiti.
“The appearance of graffiti can have a negative impact on how secure and confident we feel as we go about our daily lives in the city, it negatively impacts on the look of the city.
“We are fortunate to live in one of the most beautiful cities in the world – let’s stamp out graffiti and keep in that way.”
A graffiti reporting smartphone app is one of the latest strategies in the City’s graffiti management and it has proved popular with residents.
Since it was introduced 12 months ago, it has been downloaded by 3285 residents who have used it to report 1761 graffiti incidents.