Coles has this morning announced that it won’t be following Woolworths’ lead to bump up their milk prices to help struggling farmers.
Coles’ rival yesterday announced plans to permanently increase the price of milk with the extra cost to be passed onto dairy farmers.
From today, Woolworths own brand milk to sell for $2.20 and $3.30 respectively, rather than the usual $1 per litre.
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Back in September 2018, Coles hiked their milk prices temporarily to help farmers through tough drought conditions, though this time have said they’ll look into another long-term solutions that won’t disadvantage customers.
“Coles has been exploring additional options in relation to how to best support Australia’s hard working farmers, including how we ensure that drought assistance initiatives are as efficient and effective as possible.
“At the moment, there are a variety of different models being adopted by retailers and producers.
“In the meantime, Coles will continue to look at ways to support Australian farmers, including by collecting customer donations at our supermarket registers nationally from Monday 25 February, until further notice. Coles will match these donations dollar for dollar.
“Coles also knows that many customers in Australia face cost of living pressures and doesn’t want them to be disadvantaged through price increases.
“We also note that the ACCC has previously examined the Australian dairy industry and concluded that house brand milk pricing does not negatively impact farmgate milk prices,” a Coles spokesperson said.