Gold Coast City Council says it will go ahead with the sale of the Bruce Bishop car park despite hundreds of people rallying against the move on Tuesday.
The public rally, organised by the newly-formed Save Surfers Paradise group, took place in the Neil Shannon Park on top of the Bruce Bishop.
Scores of passionate local Gold Coasters and prominent business people turned out for the event, hoping to freeze the sale until at least legal action challenging the sell-off is settled.
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However a motion by local Councillor and former Mayor Gary Baildon to put the sale on hold was defeated 10 to five in council chambers on Tuesday afternoon.
The block is expected to be put up for sale by October.