Surfers Paradise is in for a major revamp, to enhance the lifestyle, reinvigorate tourism, and ultimately… fill up the empty shop fronts.
Walking through Cavill Mall, abandoned windows and ‘for lease’ signs are crying out for an upgrade to the not-so-glittery glitter strip.
And here is it: Gold Coast Council has announced their plans to liven the place up a bit, and literally bring the colour back.
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Mayor Tom Tate unveiled a variety of proposals this morning, though admits the project had to take a back seat for a while.
“It’s a bit overdue, probably four years over.
“We had to live within our means and fund the Commonwealth Games and that took $225 million out of our coffers.
“But the time’s right now to make Surfers Paradise fun again.
Some of the plans include better lighting throughout the precinct, more gardens, better pavements.
Local Councillor Gary Baildon says while there’s no official time line on the project, it will be a substantial financial commitment from Council.
“We really want to put that oomph back into Surfers Paradise.
“In recent times it’s gone down a little bit, but we want to refresh it and I’ve got no doubt that the people will still keep coming,” Cr Baildon said.
However, Mayor Tom Tate is hoping that Council’s commitment to reinvigorate the precinct sends a strong message to property owners.
“Council is doing the heavy lifting, how about meet the market with your leasing and let’s fill up these shops.
“Because if you make this road – and you could pave it with gold – but if the shops are not open, it will be like nothing’s happening.
“It is a two way effort with the business community in Surfers Paradise.
“End game: more people here, means more jobs. That’s what we want.
“I don’t want to see one ice cream shops, I want five… not just one pie shop, we want a couple of pie shops thrown in.
“Let’s get away from food, we want the ladies to be able to shop high-end products.
“Big name brands should come back.
“That’s what Surfers Paradise is about, giving people the opportunity to spend the money and live their dream,” Mayor Tate said.
The consultation period is now open until November 26, with participants to either make a submission online or in person at the big red heart in the center of Surfers Paradise.
All participants will go in the draw to win a $500 gift voucher.
For more information or to make a submission, click here.