David Jones inundated with racist comments after appointing Adam Goodes as ambassador

RETAIL giant David Jones has been inundated with racist and abusive comments on their Facebook page after revealing former Sydney Swans star Adam Goodes was their new ambassador.

The abusive messages began appearing on Sunday, soon after the retailer posted a campaign video featuring the former Australian of the Year.

“Never brought anything from David Jones, certainly won’t be now,” wrote user Henry Jolly.


Goodes is featured in David Jones new “It’s In You” campaign, alongside model Jessica Gomes and Australian rocker Tim Rogers.

Other users supported the retail giants decision, posting messages of support.

“Great work David Jones for using Adam and Jessica as your ambassadors. We’re finally seeing more diversity in main stream marketing campaigns. You’ll remain my first stop department store!” Virginia Choy wrote.

The 35-year-old David Jones Brand Ambassador retired from professional football last month after being repeatedly booed by fans from rival AFL clubs.