Digital Marketing – how hard can it be?

City of Gold Coast is proud to present Gold Coast Business Week, from 14 to 18 May 2018. Business Week is all about supporting our local businesses and a chance for owners, professionals and entrepreneurs to network, find out about emerging trends in the industry and opportunities beyond the Games. The program of 18 events includes four Digital Marketing workshops.

Digital marketing, it seems like everyone’s doing it. How hard can it be? It’s not a quick fix and needs to be planned and executed well as an integral part of your overall marketing strategy. These workshops will show you how.

Small Business Digital Marketing workshop

Presented by Kelsie Smith, entrepreneur and founder of full-service PR and creative agency Vo Group, this practical workshop on how to create a digital marketing campaign is perfect for all small businesses.

Digital Marketing masterclass

Hear from industry experts and learn how powerful the right digital marketing mix can be, including how to engage, connect and target your ideal audience at the right time with the right message.

This is a beginner-immediate masterclass, ideal for anyone wanting to learn more about digital marketing including social media, search, and creative engagement.

How to market your business digitally

Discover how to leverage the various digital channels to connect and engage with your target audiences. This workshop will demystify how your website, SEM, SEO and social media channels can support your business in lead generation and increased sales.

Digital advertising for your business

Overwhelmed by digital advertising? This is the session for you! Learn how to book, target and build your online advertising. Get digital at this great session presented by industry experts Zenith Media.

For more information and to make bookings for these workshops visit