“Don’t Let Your Child Become a Drowning Statistic”: The confronting new surf life saving video

A confronting new video has been launched as lifesavers deal with a jump in child rescues at beaches.

According to Surf Life Saving Queensland, more than 160 children have needed rescuing in the last six months.

The new video “Don’t Let Your Children Become A Drowning Statistic” targets parents urging them not to be distracted while their kids are swimming in the surf.


It was filmed in collaboration with students from Griffith University and shows a mother taking her young daughter to the beach before allowing the girl in the water on her own.

The mother becomes distracted reading a book while the young girl gets into trouble and disappears under the water.


The campaign comes after four drowning deaths across the country in the last two days alone.

A South Korean National drowned while snorkelling at Lake Conjola on the New South Wales South Coast on Christmas Day.

A father and son drowned at Victoria’s Phillip Island on Christmas Eve while a man drowned on the Mornington Peninsula on Tuesday.