Dreamworld urges Aussies to choose bilbies not bunnies this Easter

This Easter, Aussies can help our native endangered animals by making one simple chocolate choice: the bilby, not the bunny.

In line with a national conservation program, Dreamworld is playing a significant role in the release of 20 bilbies back into the protected vicinity at Currawinya National Park during the week leading up to Easter.

But they could use our help!


Once widespread across the country, the bilby has now sadly become a rare sight.

They’ve been listed as an endangered species in Queensland, largely due to feral cats and foxes (and… the invasion of the bunnies…)

This Easter, we can choose the bilby instead of the bunny, and purchase a Pink Lady Easter bilby chocolate!

Dreamworld’s General Manager of Life Sciences and Save the Bilby Fund Chairman, Al Mucci, says Australia’s support will go a long way.

“With every Pink Lady Easter bilby chocolate purchased, a portion of the profits are directed straight towards the Save the Bilby Fund, so I encourage everyone to choose the bilby over the Easter bunny to help save the species from extinction,” Mr Mucci said.

Over the Easter long weekend, Dreamworld will be hosting kids activities as well, to help educate them on the plight of bilbies around the world.

There will be cookie decorating, face painting, colouring in and live bilby talks across the park throughout the weekend.

A portion of the proceeds will go towards the Dreamworld Wildlife Foundation, which has raised over $3 million to support global conservation initiatives, research, habitat conservation and education around endangered species.

Pink Lady Easter bilbies can be purchased from Target, David Jones, Myer and Australia Post, as well as a number of local IGA/Foodworks stores around Australia.

To find out more about the Save the Bilby Fund and the Dreamworld Wildlife Foundation, click here.