A man has died after losing control of his Toyota Ute and crashing into a power pole on the NSW Mid North Coast.
The accident happened along Bucketts Way at Gloucester, inland of Taree, just before 1pm.
The driver of the ute, a 53-year-old man, was treated by paramedics at the scene but sadly died before he could be taken to hospital.
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Police have established a crime scene and commenced an investigation into the cause of the crash.
Traffic diversions are currently in place around Faulkland Road and Buckets Road. Motorists are urged to avoid the area.
A report will be prepared for the Coroner.