Emily Jade reveals her ‘Sex and the City’ wardrobe

Emily Jade O'Keeffe, with daughter Millie, shows off her wardrobe. Picture: David Clark

Emily Jade O’Keeffe, with daughter Millie, shows off her wardrobe. Picture: David Clark

102.9 Breakfast show favourite Emily Jade has been named as one of the Top 50 Best Dressed Gold Coasters. What better excuse for us to show you these gorgeous photos from an interview she gave all about her fabulous wardrobe…

Tell us about your wardrobe?

We have just completed building our third and final home on the Gold Coast and as this is our forever home I went all out on the wardrobe.


I based it on the amazing wardrobe on Sex and the City, but downsized by about 1000 times.

I didn’t want to see my clothes hanging as I’m a bit OCD when it comes to a tidy home, so I put doors on the walk-in-robe.

My husband actually has about the same amount of clothes as me, so he has half the wardrobe.

I have a dedicated shoe cupboard which was a special treat, however, it might be revealing a bit much, but the cupboard smells like feet. It’s a bit gross.

What are your favourite pieces?

I have a vintage jacket I kept from a play I was once in around 14 years ago.

It’s maroon, with a fur collar and big black buttons in a lovely 1950s shape. The fur is getting a bit tired but I love it so much and can never wait for winter to get it out again, it’s classic and never dates.

My girlfriend Renae King is a fabulous dress maker (she made my wedding dress and other special dresses) so no matter if those gowns and cocktail dresses go out of fashion I will never throw them out as they were made with love.

The radio presenter’s wardrobe is inspired by Quentin Bryce.

The radio presenter’s wardrobe is inspired by Quentin Bryce.

What is your go-to outfit?

I do a breakfast radio shift and then head home to my daughter so my wardrobe I’m sad to say is very boring and dare I say it…..mumsy. Jeans, T-shirts and Converse sneakers are my daily uniform. I need to be comfortable but passable in the studio in the morning, and then able to run around the park in the afternoon.

Who are your fav designers?

I‘m a local lover, so it’s Maoicchi, Leina Broughton and Sacha Drake. Their dresses are on high rotation for me for weddings, special events and date night with the hubby. I’m also a sucker for Witchery and good old Kmart.

What’s your style?

I love the 50s silhouette on my figure. I give the Kardashians a run for their money in the booty department, so a 50s cinched-in waist hides my bottom.

Emily modelled her wardrobe on one from Sex and the City.

Emily modelled her wardrobe on one from Sex and the City.

Are you an impulse buyer?

No, not at all. I rarely go shopping. I don’t really have the time and it stresses me out as I’m never sure if I’m buying the right thing.

Who inspires your wardrobe?

I love former GG Quentin Bryce. She is so elegant.

A few weeks ago I saw a picture of her in a lovely suit and I have a Leina Broughton dress in the same fabric and I was a bit chuffed we co-ordinated. Princess Kate can do no wrong in my eyes as well.

She wore a Zimmerman dress in her last tour here that I had to track down and I was devastated when it had sold out in my size as I had planned a princess party for my daughter’s 3rd birthday and while Millie went as Elsa from Frozen I wanted to go as Kate.

Are you a bag freak?

Nope, I only own 4.

Shoe freak?

Not really.


Gold Coast radio presenter and marriage celebrant Emily Jade O’Keeffe, 38, lives at Ashmore with her husband Gerard Murtagh, 30, their daughter Millie Valentine, 3, and au pair Maemie DeLange, 19.

This piece originally ran in Courier Mail here. It then caught our eye on social media! Photography: David Clark

Emily Jade is half of the Flan & Emily Jade Breakfast Show which can be heard week days from 5am-9am on 1029 Hot Tomato.