GOLD Coasters are being urged to drive safely today as part of Fatality Free Friday.
Transport and Main Roads Minister Scott Emerson said road safety is the responsibility of all Queenslanders.
“Today gives us an opportunity to reflect and make a promise to ourselves and our families that we will do everything in our power to drive safely,” he said.
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“As of today the 2014 road toll sits at 83. While this is 43 less than the same time last year, keeping our road toll low is an ongoing commitment 365 days a year.
“We would like to see everyone join the drive to save lives by considering their choices on the road to make every day fatality free.”
Police Minister Jack Dempsey said road deaths in every region across the state were down but it was important to remain vigilant.
“I thank all drivers and police for their continued effort in keeping our roads safe,” Mr Dempsey said.
“One life lost on our roads is too many so it’s vital drivers pay attention to safety initiatives like Fatality Free Friday.”
In the lead-up to Fatality Free Friday, the Queensland Government and Australian Road Safety Foundation sent three life-sized pledge cars to 15 locations across Queensland to promote the road safety message and capture safety pledges.
Anyone who missed out on pledging can visit the official Fatality Free Friday website and continue to make their pledge www.fatalityfreefriday.com throughout the year.