Federal Court finds Coles bread not so fresh

COLES is facing more than $3 million in fines for misleading customers over the freshness of its bread.

The Australian Competition and Consumer Commission launched legal proceedings against the supermarket giant in June last year, accusing the company of misleading consumers into thinking its bread was “fresh, baked today and sold today”.

ACCC investigators said the goods had in fact been made months earlier on the other side of the world, namely, Denmark, Germany and Ireland, before being frozen and transported to Australia.


The Federal Court today agreed with the consumer watchdog that Coles had breached three sections of Australian Consumer Law.

Coles could face fines of up to $1.1 million for each of the three breaches.