Investigations are underway this morning after a woman died in a horrific traffic incident in Noosa overnight.
The 69-year-old woman was a passenger in a 4WD that was heading south west on Maximillian Road just after 9pm.
Heading towards the ferry landing, the 4WD failed to stop and veered straight into Noosa River.
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The woman was unable to make it out of the vehicle in time, and was pronounced dead at the scene.
A 67-year-old man from Southport was driving the car at the time and was able escape the sinking vehicle to make it to safety.
The Forensic Crash Unit is investigating.