The State Government is looking to auction the naming rights of the Gabba in Brisbane.
Major national and international brands have been invited to bid for the popular stadium’s name.
The naming rights sponsorship was apparently a recommendation of the independent Stadiums Queensland Taskforce Report, prepared last year, in order to modernise the facility and restore it to its former glory.
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Deputy Premier Jackie Trad said the Gabba’s says it’s a historic opportunity for the successful sponsor to reach new customers, improve brand recognition and help improve one of Queensland’s most-beloved sporting venues.
“The Gabba, a much-loved landmark not just for my community but for the entire state, is beamed to almost 36 million people worldwide every year.
“Naming rights come with a host of promotional and marketing opportunities including venue signage and branding, corporate hospitality and direct access to one of Australia’s largest and most passionate fan bases,” Ms Trad said.
A key condition of any naming rights deal will be that the iconic name “Gabba” be retained in some way.
The Gabba is the home ground of the Brisbane Lions AFL team, as well as both the Brisbane Heat and Queensland Bulls cricket clubs.
Expressions of interest in naming rights for the Gabba close on 17 April 2019. For more information click here.