Gold Coast catches Super Bowl fever

OUR love/hate relationship with America was definitely angled towards love yesterday with Super Bowl fever touching down on the Gold Coast.

The Queensland election may have been only days ago but it was Super Bowl 49 that was making headlines.

US sport seems to be making a comeback down under; the NBA experiencing the highest following in Australia since the 1990’s and American football, or gridiron as we like to call it, commandeered six whole hours of channel 7 TV scheduling yesterday.


Judging by the up-to-the-minute posts and comments filling my Facebook feed today, I was only one of many Gold Coasters who stayed home, glued to the TV to watch the unstoppable Tom Brady lead the New England Patriots to defeat the Seattle Seahawks 28-24.

So what is it about this US sporting spectacle that holds our city captive, even on the other side of the world?

Is it the legend?

As much as my respect for our own pad- and helmet-free footy players grows while watching a game of gridiron, I can’t help but respect the hard-hitting man-mountains who play defense in the NFL.

Any sporting fan can appreciate the heroic athleticism of three-time MVP player, Tom Brady. It is like watching history in motion as he moves in on the great Joe Montana to become arguably the best player ever.

Is it the hype?

The ego and personality that goes along with these athletes is out of this world and somewhat of a novelty in our tall poppy syndrome society. As the highest paid sports people in the world though, they know what it takes to put on a good show – and raise a bit of controversy.

The legions of loyal fans, the fiercely held traditions of game day, the no-holds-barred marketing of the event and the highly anticipated build up make this an event on the calendar that no one can miss.

Is it the entertainment?

This year Katy Perry wowed the half-time crowd with a mini concert at a maxi budget. Nothing was held back in a career highlight for the pop superstar.

The highly anticipated Super Bowl advertisements cause almost as much debate as the game itself and reveal the inner critique in all of us. Compassion rather than comedy that hit the mark this year with Coke, McDonalds, Budweiser and Dove all coming out trumps (in my opinion) with minute-long commercials that pulled on the heartstrings.

Should we be taking notes in preparation for the 2018 Commonwealth Games?

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