Gold Coast company receives $100K grant to get ‘smart cricket ball’ on the market

A Gold Coast company that has developed a ‘smart’ cricket ball which records speed and spin has received a $100,000 funding boost from the State Government.

Varsity Lakes based Jetson Industries is one of 70 companies set to receive a share of more than $8.3 million in Qld Government innovation funding announced today.

“We’re committed to investing in innovation to create the jobs of the future on the Gold Coast,” Assistant Tourism Industry Development Minister and Member for Gaven Meaghan Scanlon said.


“Jetson Industries has a great product with wide appeal. That’s why we’ve invested to help them scale-up their operation and ultimately create more jobs in Queensland.”

The Jetson smart balls use tiny electronic sensors built into the ball that do not affect the ball’s performance but can record movement data such as ball speed, bounce, spin, distance, location and more.

Sensors in the device capture data about the play, which can be shared immediately with players, coaches and fans.

Jetson Industries managing director Ben Tattersfield said his company had signed a multi-year deal with a world leading sports retail brand for global distribution of the smart ball.

“All you need is a smartphone or laptop and our ball to determine the distance, speed, spin, trajectory and location. This information can be used for training or for fun and can be shared across the internet,” he said.

“We’ve received support from both the University of Queensland as well as Cricket Australia in the research and development stages, and we’re excited to see commercial opportunities start to open in all levels of the sport from grass roots right up to international elite competition.”

Mr Tattersfield said the great part about the technology is that it works in other sports as well.

“We are in discussions with one of the world’s leading golf brands, the US Olympic Committee has shown interest and we recently completed a roadshow in India where hockey is looking like a great opportunity,” he said.

“If any one of these deals came together the need to expand the team could see us employ anywhere from 10-15 people within the next 12 months.

“There will be four jobs created through this project initially, and a further 14 within three years.”

Innovation Minister Kate Jones said Ignite Ideas was about supporting entrepreneurs from across Queensland to grow their businesses and employ more staff.

“These companies will use the funds to ramp up market development and expand their workforce,” she said.

Ms Jones said the Ignite Ideas funding has so far supported 271 Queensland businesses with a share of $34.65 million.