Main Beach Flower Festival

The Main Beach Flower Festival, which attracted more than 10,000 people to Tedder Avenue in Spring last year, has reinvented itself as a ‘phygital’ event – one where physical space and digital technologies will combine.

Locals are being called upon to use their imagination to design thousands of butterflies made from materials found around their homes so the creations can feature in the festival’s artistic centrepiece, which will be ‘revealed’ online on June 27.

The centrepiece will be a stunningly decorated repurposed shipping container filled with the hand-made butterflies and covered with incredible artwork. A 3D digital photographer will film inside the box so festival-goers can ‘walk-around inside’ the container from the comfort of their home.

Butterflies are a symbol of re-emergence and growth.

The festival’s artistic director and renowned floral art designer Julia Rose said, “we want these butterflies to be as brilliant and bright as possible, so this can become a magnificent immersive art installation made entirely out of butterflies.”

While organizers of the event are cautious of the social distancing restrictions, the community is invited to Tedder Avenue on June 27 & 28 to experience the bloom of the Main Beach Flower Festival.

Julia Rose needs as many beautiful butterflies as possible with YOUR HELP. So get the family together for a crafternoon, find the glitter and get creating!

Pop your butterflies in the post before this Friday, June 12.
Attention: Julia Rose
C/O Uki Post Office
1464 Kyogle Road
NSW 2484


27 June 2020 - 28 June 2020


All Day



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Tedder Avenue, Main Beach