The Gold Coast has scored another sporting coup by becoming the first city outside Europe and Asia to host the world badminton championships – the Sudirman Cup.
Queensland’s Tourism and Major Events Minister Kate Jones said 1500 of the world’s best badminton players would descend on the city for the May 2017 event.
She said it would be a massive drawcard for thousands of visitors from our major international markets – and would further showcase the Gold Coast as a major sporting event destination.
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“We expect the Cup to deliver a $10 million economic boost to the city,” said the Minister.
“With a global audience of more than 400 million, this will be a great opportunity to promote the city before the 2018 Gold Coast Commonwealth Games,” she said.
Ms Jones added that “securing events like the Sudirman Cup is part of our plan to grow the tourism industry across Queensland.”
Badminton Australia Board Member and Tournament Director Loke Poh Wong said badminton was the second most popular sport in the world behind soccer.
“Badminton has a huge profile globally and we’re pleased to see it growing in popularity in Australia,” he said.
“With internationally renowned players like Lin Dan from China, a two time Olympic Gold Medallist and Saina Nehwal from India, who has a huge following of more than 7.7 million on Facebook, set to compete next year, we will be able to put the spotlight on badminton, and the beautiful Gold Coast.
“In their home countries they are like rock stars, but when they come to the Gold Coast they will be able to enjoy the beaches and other attractions without being mobbed.
“It’s a nice change of pace,” said Mr Wong.
Tickets to the 2017 Sudirman Cup are on sale now at www.sudirmancup.com.au