Gold Coast mum’s part of ‘Mumpreneur’ influx

BUSY mums are leaving the workforce in droves, to become their own boss.

New figures show, the number of female-run small businesses has grown by nearly 50 per cent over the past two decades, prompting a flood of so-called ‘Mumpreneurs’.

It’s believed more women than men are diving into the world of small business and setting up their own enterprises, as they look at ways to stay at home while still contributing financially.


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Gold Coast mum of four Niki Burton (pictured) is just one of the thousands who have created a successful business from home.

With a passion for healing hearts and empowering others, Niki will tonight be in the running for a St George Banking Group AusMumpreneur Awards for Product Innovation.

The AusMumpreneur Network celebrate and recognize Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation.

Niki’s being recognised for establishing the Safe Spot Foundation in 2012, in a bid to keep kids safe from road and vehicle incidents and accidents. The Foundation is best known for the Safe Spot sticker which encourages kids to stay in one spot when getting in an out of the car.

“I got tired of looking like a crazy parent, yelling at my kids,” Niki explains. “All they had were vebal instructions. This way (with the sticker) they have a role. They have something to do.”

The qualified teacher now keeps busy as an author, educator, motivational speaker and CEO of the not-for-profit organisation. Plus, she often pulls on her tights and cape to become Miss Safety Spot.

“Miss Safety Spot has some really awesome tights and a cape and goes into our early childhood centres and schools free of charge.

“She is making safety cool, spreading the word about road and vehicle safety and giving our kids a role as Community Educators.”

Niki says there are many benefits to balancing business and motherhood. “When my kids are sick, I can put them first and cuddle them and work at the same time.”

“Being a Mumpreneur has been one of the most rewarding experiences of my life. Being able to show my kids that they can be whatever they want to be is priceless.”

You can book your free Super Hero Visit online at mysafespot.org.

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