Does the Gold Coast need more rainforest tourism experiences?

The Gold Coast is known as Australia’s playground for its golden beaches, great weather and theme parks. But research from the Griffith Institute for Tourism shows Aussie visitors are keen for more rainforest adventures in the hinterland during their visit to our city.

The Institute’s Professor Susanne Becken and Dr Sarah Gardiner asked around 1760 domestic tourists – mostly from Sydney, Melbourne and Brisbane – about their most preferred new experience for the Gold Coast. Two-out-of-five (40%) said they would like a rainforest experience.

“Currently, rainforest experiences in the Gold Coast hinterland are very limited, indicating a major development opportunity,” the Griffith Institute for Tourism said on its website.


“It is time to rethink what the Gold Coast offers and how it can maintain its position as a world class destination in a race of ever new compelling destinations around the world.

“Whilst developing the Asian markets adds nice icing to the cake,” the Institute said, “seventy-eight percent of visitors to the Gold Coast come from elsewhere in Australia. So, domestic tourism is the bread and butter of the industry.

“For the Gold Coast dining overlooking the beach was very appealing, and so were other activities on the beach or around the waterways. In particular, potential visitors from other Australian cities seek the opportunity for activities where they can connect with each other (especially family and couples who are the primary markets for the Gold Coast).”