THE Gold Coast looks to have cemented itself as a world-class sporting destination, with the city securing a list of international events following the success of the 2018 Commonwealth Games.
The tourist city will host an extensive line up of sporting events over the next eight months, drawing hundreds of thousands of athletes and spectators from around the globe.
Broadbeach will come alive when the beachside suburb hosts the Australian Open Bowls in June, while CBUS Stadium will host the Wallabies and Argentina in the 2018 Rugby Championships in September.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
It’s also the 40th anniversary of the annual Gold Coast Marathon, which on its own attracts tens of thousands of participants from all corners of the world.
Also locked in for 2018 is the Gymnastics National Club Carnival, the Pan Pacific Masters Games, Coolangatta Gold and the UniSport Nationals Division 1 and 2.
Each mass participation event is expected to bring thousands of competitors and their families to the Coast.
The city will also host the ITU World Triathlon Series Grand Final, with participants enjoying the same course as Commonwealth Games competitors.
The squash courts used during the Games are being transferred to a new national squash centre at Carrara which will continue to host the Australian titles.
Meanwhile, Lord Sebastian Coe has encouraged the Gold Coast to bid for the 2019 World Athletics Championship.
Premier Annastacia Palaszczuk said the Games had reinforced the Gold Coast’s reputation as a world-class host.
“We expect a boost from a broad spread of events appealing to a range of sports fans, with potential new markets opening up now that residents of Brisbane and other surrounding regions have experienced what the Gold Coast has to offer,” she said.
But it’s not all about sporting action on the field, with the state government announcing a first-time collaboration between the PGA and one of the largest sports conferences in the Asia-Pacific region.
Commonwealth Games and Tourism Industry Development Minister Kate Jones said the Coast had secured the Money in Sport conference which, for the first time, will be held in conjunction with the Australian PGA Championship in Nomember and December.
“The Queensland Government, via TEQ, brokered this collaboration having seen an opportunity to increase length of stay and leverage synergies between the two events,” Ms Jones said.
“We’ll continue to pursue this strategy of linking major events with relevant industry conferences for the mutual benefit of the host city and event organisers.
“As well as looking forward to events already locked in, I’ve just returned from the annual SportAccord Convention – the world’s premier international sporting convention bringing together representatives from more than 100 International Sports Federations, where a number of high level talks were held to bring sporting events to Queensland.
“I was invited to present a keynote speech to delegates on how we delivered such a successful Commonwealth Games and the interest and enthusiasm to bring events to Queensland was immense.
“I look forward to further negotiations with the aim of announcing new events for the state over the next three to five years.
“Our bold target is to double the current value of Queensland’s events calendar to be worth $1.5 billion to the Queensland economy by 2025.
Ms Jones said she was proud to be part of a Labor government responsible for delivering the Games.
“I’m committed to working with council to make sure the venues we delivered for the Games on the Gold Coast continue to host major events and benefit locals,” she said.
“This week I’ve been negotiating with some of the world’s leading sports administrators about what we have to offer to leverage the Games to bring more sporting events to the Coast.
“Tourism and Events Queensland are also working on a long-term strategy with council to make sure taxpayers and ratepayers get the best bang for their buck when it comes to hosting events at these venues.”