Gold Coast tourism given $10M boost to lure interstate travellers

The Gold Coast tourism sector has been given a $10 million boost by the Federal Government just days before the sunshine state’s much-anticipated border reopening and busy Christmas holiday season.

The funds, which form part of the Federal Government’s Recovery for Regional Tourism program, will be used to upskill operators and promote the region.

“We know that most Australians are thinking about booking an interstate holiday, and this funding will ensure the Gold Coast is at the front of mind when they book their next trip,” Minister for Trade, Tourism and Investment Dan Tehan said.


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Under the program, $1,050,000 will be given to the Modern Family Campaign to attract more families, including those from diverse cultural backgrounds, to holiday on the Gold Coast.

Around $350,000 will also be injected into the popular Currumbin Wildlife Sanctuary to deliver and promote its new interactive Extinction Trail experience.

While $180,000 will be used to upskill 120 small and medium-sized tourism operators on the Gold Coast to strengthen their digital marketing and online presence.

Member for Fadden Stuart Robert said the targeted support will help to ensure local attractions and businesses are ready to scale up and welcome back tourists.

“Now the Queensland Government has given certainty to vaccinated tourists, we can safely open the Gold Coast economy for good and prepare for our interstate guests,” he said.

“Many tourism businesses are on their knees at the moment with the local tourist economy significantly impacted by border closures.

“This support will help some of our most loved iconic attractions and businesses prepare for the school holiday period and see our region return to an economic powerhouse in the new year”

Destination Gold Coast CEO Patricia O’Callaghan the additional funds are critical to shaping the city’s ongoing recovery.

“We look forward to working with our industry partners to deliver a range of initiatives that are designed to stimulate our tourism economy and entice interstate visitors to holiday on the Gold Coast,” Ms O’Callaghan said.

“I would encourage all Australians to look no further than the nation’s playground for a getaway that encompasses our iconic beaches and attractions to a stunning rainforest hinterland setting.”