GOLD Coast tourism operators are gearing up for what looks set to be one of the city’s busiest summers ever.
Gold Coast Tourism CEO Martin Winter predicts a bumper season on the back of record domestic and international overnight visitation figures released this month.
According to Mr Winter, the city won’t disappoint holidaymakers as excitement ahead of the looming Commonwealth Games spreads throughout the region.
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“Unprecedented investment in hotels and restaurants, strong accommodation bookings, renourished beaches, leisure attractions and major events are all standout reasons to visit,” he said.
“The must-experience $30 million DC Rivals HyperCoaster at Movie World, popular Legoland at Dreamworld and our beautified beaches are expected to be big drawcards this summer.”
The Airtrain and tram service connecting Brisbane to Gold Coast beaches will welcome an influx of commuters keen to experience the summer calendar of events, including fireworks and the Magic Millions horse racing carnival.
The City’s $20m investment in replenishing Gold Coast beaches is also complete.
“They are in the best shape they have been for decades with our natural asset in its full glory in time for summer and the Commonwealth Games,” he said.
“Our beaches are a regular fixture on social media and our most famous stretch of sand – Surfers Paradise Beach – is one of Australia’s most popular locations on Instagram posts, proving that beachside locations are popular with holidaymakers.”
Tourism leaders are also keen to further promote the tourist hotspot to a 1.5 billion Commonwealth Games global TV audience in April.
“The destination is been heavily promoted by way of Games ticket sales throughout southern states, and we are leveraging every opportunity to showcase the destination to reinforce the Gold Coast as Australia’s premier leisure and events destination,” Mr Winter said.