The Gold Coast plays host to something that one tourism expert claims will be bigger than the Commonwealth Games.
Gold Coast Tourism’s Martin Winter said visitors from all around the world are here for the Australian Tourism Exchange.
ATE16 will bring together 1,500 tourism delegates from 500 Australian tourism businesses to meet with 800 key buyer delegates from more than 30 countries in 50,000 business appointments over four days.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
ATE enables Australian tourism product suppliers (such as hotels, airlines, and attractions) to secure future business to further grow Australia’s $36.6 billion inbound tourism industry.
Mr Winter said “this is going to bring at least 700 of the best buyers of tourism product from around the world into the Gold Coast, plus another 1,500 or so people.
Mr Winter went as far as to say that “this is as bigger than the Commonwealth Games, with regard to the long term impact for the Gold Coast because each one of these people will be taking the message of the Gold Coast, the experiences they’ve got back home whether it be to America, to China, to Japan, or to Europe and they’ll be telling everyone just what a fabulous place it is and they’ll be booking the Gold Coast for their future holidays”.
The event is worth $10 million but that pales into insignificance in comparison to the impact that this will have on the tourism industry.
The ATE is being held at the Convention Centre for the first time ever.