Gold Coast’s ‘Play Money Rewards’ deemed a massive success

The Gold Coast tourism industry has been given a $7 million boost, thanks to residents spending local.

The ‘Play Money Rewards’ scheme’s been hailed a massive success, with Gold Coasters snapping up 60,000 vouchers within just two weeks.

There were also two million page views since the $3 million initiative went live a fortnight ago.


Gold Coast Mayor Tom Tate says this is great for local businesses who’ve been doing it tough through the pandemic.

“This Play Money Rewards scheme is putting the gold back into the Gold Coast,’’ said Mayor Tom Tate.

“We’ve exceeded our $6 million target with the local initiative delivering over $7 million in voucher sales, which means more money in the pockets for mum ‘n dad businesses and employees. Well done Destination Gold Coast.”

Destination Gold Coast CEO Patricia O’Callaghan thanked Gold Coast locals for getting behind their local businesses.

“Gold Coasters have turned out in the tens of thousands spending in excess of $7 million on vouchers at 420 businesses and we know that even more will be injected into the economy as a result of this program. Dining followed by tours and attractions were the most popular categories.”

“Gold Coasters have shown their overwhelming support to keep our tours and attractions, culture experiences, accommodation, dining and retailers humming until the year-end which is so important because they are the future of Gold Coast,” she said.

“It’s so important we support our local businesses during this time so when we can welcome interstate and international tourists back our operators are open and ready to share this fantastic place we are lucky enough to call home.”