Google unveils new logo to better suit mobile devices

GOOGLE has had a revamp – the tech giant has today unveiled its refreshed logo, designed to better suit mobile devices.

The new logo has kept with the traditional four-colour scheme, however have gone with a more ‘friendly’ soft sans-serif font.

The company is also replacing the well-known blue lower case “g” icon with an upper-case “G” combining blue, green, red and yellow.


“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs,” Tamar Yehoshua and Bobby Nath said in an online statement.

“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future,” the executives said.

The unveiling of the new logo came just weeks after a surprise reorganisation of Google under a newly formed parent company called Alphabet.