Hamish Blake and wife Zoe front “Holiday Here This Year” campaign

You know something is going to be good when Aussie funny-man Hamish Blake and his equally hilarious wife Zoe Foster Blake are involved…

The couple have today been announced as the face of Australia’s latest tourism push, the “Holiday Here This Year” campaign.

Tourism Australia is rolling out the campaign from today, with an inspirational teaser video, followed by a television commercial.


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The campaign encourages Aussies to start booking and planning a domestic holiday, with a strong focus on booking experiences to help fill the void left by international travellers.

“Australia’s tourism industry is suffering through an incredibly challenging period and needs support more than ever,” Tourism Australia said.

“While international borders remain closed, domestic tourism will lead the recovery. The latest iteration of the Holiday Here This Year campaign features two of Australia’s most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, who ponder some of the incredible things they’re excited to do whilst on their next Australian holiday.

Organisers behind the latest tourism push said they couldn’t have chosen a more perfect couple to spruik Australia.

“Hamish Blake and Zoe Foster-Blake were specifically selected for this campaign as they are two well-known Australians who love travelling and want to give back to the community,” Tourism Australia said.

“They are also the two most recent additions to Tourism Australia’s Friends of Australia program which harnesses the power of opinion leaders to tell authentic Australian stories.”

Hamish took to Instagram this morning to share the ad and reveal his excitement at being announced as an ambassador for the country.

“Uh oh, guys, me and and @zotheysay are the new Ambassadors for Australia! Ok, sorry, no, slight correction, ambassadors for Tourism Australia.,” Hamish captioned the video.

“As the country takes the first tentative steps to opening up and allowing travel, this is all about helping Aussies think about new places to go and experiences they might not have thought of, or maybe have been putting off.

“Make this coming year The Year! As well as a chance to create Gold Level family mems, your trip will help everyone across the tourism industry recover from a devastating double hit from bushfires and COVID.”

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🦘🦘🦘🦘🦘🦘🦘🦘🦘 Uh oh, guys, me and and @zotheysay are the new Ambassadors for Australia! Ok, sorry, no, slight correction, ambassadors for Tourism Australia. This is the first sniff in a campaign of many elements we are so stoked to be part of, that will roll out over the next year or so. As the country takes the first tentative steps to opening up and allowing travel, this is all about helping Aussies think about new places to go and experiences they might not have thought of, or maybe have been putting off. Make this coming year The Year! As well as a chance to create Gold Level family mems, your trip will help everyone across the tourism industry recover from a devastating double hit from bushfires and COVID. It’s a classic Win-Win. VICTORIANS! Don’t smash your phone screens, I get it, I’m in lockdown too. But it will end one day (you’d have to assume) so even though for Melbournians all we can do at the moment is build our dream trip in a word doc, at least it’s something we can begin to look forward to for when we emerge. And when it’s safe and the time is right, we are gonna SPRINT into that holiday and I can tell you, with official ambassadorial authority now, the people who run the caravan parks, tours, lodges, hotels, hikes, weird-water-powered-hover-board things, shops, bakeries etc cannot WAIT to host you. #holidayherethisyear #whenyoucan! #TAAmbassador #FriendsOfAustralia

A post shared by Hamish Blake (@hamishblakeshotz) on

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How come we can add a comment to this article but not on the NSW ICAC article? Something very fishy going on here.