Hasbro to launch Gold Coast edition of Monopoly in time for Christmas

‘You’ve won the lotto! Collect $200 and advance to Hedges Avenue.’

THE glittering Gold Coast is set to be immortalised on its very own Monopoly board with manufactures announcing a local edition of the world famous board game will be released later this year.

The special edition will see Gold Coast-themed squares replace Mayfair and Park Lane from the original London Monopoly board, and include customised ‘Community Chest’ and ‘Chance’ playing cards.


From today until September, locals are being asked to nominate iconic locations which they would like to see featured on the board in order to help make the game a truly Gold Coast experience.

The Gold Coast Titans and Meter Maids are likely to make it onto the board, while the city’s famous Q1 skyscraper and well known streets such as Hedges, Tedder and Cavill avenues are top contenders.

Residents can nominate locations via the official Gold Coast Monopoly Facebook page or by email, with prizes up for grabs to fans who include the hashtag #GoldCoastMonopoly.

Gold Coast Skyline Surfers Paradise

The Gold Coast Monopoly edition will go on sale in October | PHOTO: © Darren Tierney / Shutterstock.com

Acting Gold Coast Mayor Donna Gates made the exciting announcement at the Skypoint Observation Deck atop the Q1 on Wednesday morning.

“We’re thrilled that our much loved region is going to be immortalised with its very own Monopoly board,” Ms Gates said.

“There’s no doubt that the Gold Coast is renowned for its natural beauty, so I imagine Broadbeach and Currumbin Wildlife Sanctuary will be on the list of contenders for the coveted spots.

“We’re very lucky to have an immense list of amazing options. I definitely encourage everyone to suggest locations and support your favourite local gems missing out!”

gold coast tram

Will our iconic blue and yellow trams make it to the board? | PHOTO: © David Bostock / Shutterstock.com

Board game manufacturers ‘Winning Moves’ says the Gold Coast version will hopefully be treasured by locals for years to come.

“We want to ensure that Gold Coast Monopoly is a true portrayal of what locals love about the city,” Winning Moves Managing Director Reid Herbert said.

“We would love for everyone to get on board and send us suggestions of what they would like included on the board.

“This edition will be everything you love about the traditional board, adapted in a way that all Gold Coast goers will enjoy for years to come.

The 2018 Gold Coast edition will go on sale in October and be available to buy from leading toy retailers.

It’s not the first time the tourist city has been immortalised with its own Monopoly board, however, with a special limited edition released 15 years ago.

(Source: Willy-Mertens via boardgamegeek.com)

The 2003 edition featured a litany of famous Gold Coast properties, including the ritzy Palazzo Versace and Sheriton Mirage, along with 22 other iconic hotels and apartment buildings.

Among the locations included in the 90s edition was the Grand Hotel at Labrador, the Islander, the former Iluka tower in Surfers Paradise, Crowne Plaza and Conrad Jupiters, now known as The Star.

The board also came with six customised tokens: a dolphin, a palm tree, a surf flag, wind surfer, pelican and a kangaroo.

(Source: Willy-Mertens via boardgamegeek.com)

(Source: Willy-Mertens via boardgamegeek.com)

Sea World, Movie World, Paradise Country and Wet & Wild also made the cut, while The Bulletin (now Gold Coast Bulletin), Sea FM, Gold Coast City Council and Surf Life Saving Qld were also featured.

Just 5000 copies of the 2003 edition were made available.

Monopoly first hit the shelves in 1935. Since then, it has been played by more than 1 billion people.

Today it is played in 114 countries and enjoyed in over 47 different languages.