Lines at Domino’s stores across the Gold Coast were out the door overnight, as Gold Coasters took part in a fundraiser organised for the family of murdered mother-of-three Kelly Wilkinson.
The ‘doughraiser’ saw $1 from every pizza sold at participating stores across the Gold Coast on Wednesday go towards Ms Wilkinson’s three children.
Domino’s franchisee, Nicole, who owns nine stores on the Gold Coast, was among those taking part and appealed for pizzas lovers in the community to get behind it too.
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“We’ve now got every store from Ormeau down to Tweed participating, so it’s the 26 stores,” Nicole told Hot Tomato’s Moyra & Baggs last week.
“Any pizza sold on that Wednesday, a dollar from that will be going straight to the family during this time.
“So don’t hesitate… what I have said to people reaching out, you know if you normally order a pizza on a Tuesday or a Thursday, just switch it to Wednesday”.
And in heartwarming scenes, Gold Coasters did not disappoint and turned out in droves to support the special cause.
Massive lines formed outside a number of stores across the city as they were inundated with orders throughout the day.
Domino’s head office also confirmed they would also be matching the amount raised dollar for dollar.
“We can only do what we can do. We make pizzas so that’s how we can contribute to these guys in their time of need, people reaching out and helping them,” Nicole said.
It’s not yet known how much the fundraiser has raised, but the GoFundMe page set up for Ms Wilkinson’s family has now raised more than $250,000.
Ms Wilkinson, 27, was allegedly killed by her estranged husband at her Arundel home last Tuesday.