Every year, people from around the world wait in anticipation for the John Lewis Christmas Advertisement.
The ad, which signifies the beginning of the festive season, has become a tradition since the first one aired in 2007.
It is created every year by British department store John Lewis.
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While there seems to have been a majority of positive feedback from this years advert, many have also taken to social media to express their concern that the ad may have just ruined the ‘magic’ of Christmas as the video shows a father putting together his daughters Christmas present, not Santa.
#JohnLewis advert has just told children everywhere that parents buy their Christmas presents and not Santa Claus.
— Danielle (@0mfgdanixo) November 10, 2016
Hasn’t the John Lewis Christmas advert just confirmed to all children that santa doesn’t actually get their prezzies ???? wounding
— EWF x (@ellawilsonferry) November 10, 2016
John Lewis describes the ad as: “This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.”
If you’re in the mood for a little more Christmas cheer, here are a look at some of John Lewis’ Christmas ads from the past few years:
Man On The Moon – 2015:
The Bear & The Hare – 2013:
The Journey – 2012:
The Long Wait – 2011