WATCH: The highly-anticipated 2017 John Lewis Christmas ad is here!

Every year, people from around the world wait in anticipation for the John Lewis Christmas Advertisement.

The ad, which signifies the beginning of the festive season, has become a tradition since the first one aired in 2007.

It is created every year by British department store John Lewis.


This season, the ad is centered around the adorable friendship between a young boy named Joe and a giant, furry monster named ‘Moz’.

“Joe befriends a noisy Monster under his bed but the two have so much fun together that he can’t get to sleep, leaving him tired by day,” a description of the ad reads.

“For Christmas Joe receives a gift to help him finally get a good night’s sleep.”

The ad, which has already been viewed more than 7 million times, has received mixed reviews – with some people saying it’s not as heartfelt as last year’s advertisement.


If you’re in the mood for a little more Christmas cheer, here are a look at some of John Lewis’ Christmas ads from the past few years:

Buster The Boxer – 2016

Man On The Moon – 2015:

The Bear & The Hare – 2013:

The Journey – 2012:

The Long Wait – 2011