Hot cross bun-fight as supermarkets start selling Easter treats

The Christmas tree is still up and the leftover ham is still taking up half the fridge.

But apparently, it’s time to start thinking about the next holiday.

Easter might be months away but the supermarkets have sparked an online storm by selling hot cross buns already.


Hot cross buns went on sale in selected Woolworths stores on Boxing Day and will be rolled out across all supermarkets from early January.

While many shoppers think it’s ridiculous, there are plenty of others happy to tuck into Easter treats in December.

It’s a debate which seems to rage every year but the supermarkets say they’re just giving customers what they want.

Woolworths says it sold 10 million hot cross buns last January.

‘With Easter earlier this year, we know many of our bakers have been hopping to meet their customers’ requests to get their favourite hot cross buns back on the shelves’ a spokesperson said.

Coles is getting in on the action too, announcing on Twitter that it will start rolling out hot cross buns in all its stores from Saturday.