How many chances does one person get?

Sex sells. So does controversy. Which is why Alan Jones has had a very long, very profitable career.

He’s managed to parlay just about every issue you can think of – related to sex, sports, religion, politics and more – into a contentious topic on-air.

He’s basically the human version of clickbait, and he was around long before blogs and online news sites were competing for attention.


But how many chances does one person get?

Everyone is entitled to their own opinion, but Jones has repeatedly said vile, violent, sexist and misogynistic things on air… again, and again, and again.

Jones’ most recent display of his total and utter lack of class, in case you missed it, involved some incredibly rude, harmful and disparaging comments about New Zealand Prime Minister Jacinda Ardern.

“I just wonder whether Scott Morrison is going to be fully briefed to shove a sock down her throat,” were his exact words.

Why? Because he thinks Ardern’s got the wrong position on climate change.

After initially claiming he was “wilfully misrepresented” by the media, Alan offered something of a rare apology: “The comments I made about the New Zealand Prime Minister Jacinda Ardern were careless, avoidable and totally unacceptable. In the radio game you have to choose your words carefully and I didn’t do that. There is no excuse.”

But this is not the first time Jones has said something hateful towards women during his radio broadcast; you can suffer through a relatively brief highlight reel here.

It looks like his employers may be finally taking notice.

After decades of profiting off of his smutty attitude, they’re now starting to feel the public pressure to stop giving a platform to someone with such vastly problematic views.

A statement made by Macquarie Media chairman Russell Tate confirmed that Jones has been told, “any recurrence of commentary of this nature” would result in him being fired.

Will they follow through, however; and is this a case of too little too late?

As PR executive Kiefer Casamore commented on LinkedIn: “The first issue I managed as a PR practitioner was for backlash a client received for being a sponsor of Alan Jones’ show following racist comments. This was nine years ago. It should never have taken this long.”

Judging by Jones’ track record, it won’t take too long for a fresh incident to test this new policy – so watch this space.