IKEA is mostly known for its epic flat-pack furniture and mouthwatering meatballs, but the Swedish company is this week gaining exposure for a whole different reason.
In a very unique social experiment, IKEA have used two of the exact same pot plants to demonstrate the harmful effects of bullying.
With the help of students at GEMS Wellington Academy in Dubai, IKEA fed one plant with praise and compliments, whilst the other plant was bullied and degraded with horrible words.
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“Plants have feelings, just like people,” the furniture giant wrote alongside a video of the experiment.
“So, what happens when you feed one plant with compliments and another with negative remarks?”
The experiment was part of an anti-bullying campaign and seems to have really proven its point, with the complimented plant blooming whilst the bullied plant wilted.
Understandably, a number of people were shocked at the outcome of the experiment and a little skeptical of its legitimacy.
However, IKEA refuted the claims and in a statement confirmed that the plants were treated exactly the same, apart from the different words they received.
“The live experiment involved IKEA taking two of its very own plants and installing them at the school. Both plants were treated strictly the same.
“The only difference being one plant heard compliments and words of encouragement, while the other was verbally bullied with hateful words, for one month.”