Instagram’s newest feature is the best, most important one yet

Kudos to Instagram – the popular photo and video sharing app has just launched a new feature and we have to admit, it’s the best one yet.

The social media giant has introduced a mental health support feature which allows users to send support to someone they believe is in need.

To do this, users can anonymously flag a photo which they believe may be a little concerning – Instagram will then send a message to the person who posted it with the following message: “Someone saw one of your posts and thinks you might be going through a difficult time. If you need support, we’d like to help.”


They are then offered a number of support options including – talking to a friend, contacting a helpline and tips and support.

The new feature is currently only available in the US however is expected to launch down under soon.

We like this one, we like it a lot!