A GOLD Coast resort will be featured in the latest Queensland Tourism and Events Queensland marketing promotion.
The #Room753 campaign, will use a ‘room with a view’ to generate global social media coverage from 22 high-profile bloggers, Instagrammers and videographers about the state’s holiday destinations and experiences.
A room at Peppers Broadbeach has been selected as the location for its inspirational views of the Gold Coast and evoking the lifestyle for which Queensland is renowned.
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Tourism Minister Jann Stuckey said #Room753 was set-up as a ‘home away from home’ for the VIP digital influencers until July.
“Prior to entering the room, the influencers will each tour a slice of Queensland that matches their passions, from surfing safaris to culinary experiences and romantic getaways to adrenalin-charged adventures,” she said.
“#Room753 will give these digital influencers an opportunity to relax and reflect on their trips, enjoy the local lifestyle and produce enticing Queensland content for their world-wide audiences.”
Peppers Broadbeach General Manager Craig Smith said he and his team were delighted to welcome their international and interstate guests.
“This is a wonderful opportunity to showcase Peppers, the Gold Coast and indeed Queensland to a global audience and we are excited to be part of this great initiative,” Mr Smith said.
Ms Stuckey said the visiting digital influencers had millions of followers across the world and included celebrity Indian blogger Malini Agarwal and high-profile Netherlands Instagrammer Eelco Roos.
“Sharing holiday experiences is second nature to most travellers and one of the most compelling ways of encouraging others to book a holiday to a destination,” she said.
“A 2012 study showed that some 44 per cent of people strongly agree that internet reviews by travel bloggers helped with the initial decision of vacation destinations.
“The concept is anticipated to generate a high level of engagement across social media in coming months, reaffirming Queensland’s online popularity in important markets such as the US, UK, India and Korea.”
#Room753 translates to Room ‘Q.L.D.’, based on the corresponding numbers and letters on a phone touchpad.