Internet in frenzy over petition to rebrand ‘Golden Gaytime’

The internet is blowing up over the latest calls for rebranding an Aussie classic, and this time, it’s for the Golden Gaytime.

Following a year of rebranding certain products around the country over racial connotations (see Red Rippers, Cheer Cheese and Cheekies).

Now, a man called Brian Mc has launched an online petition calling for the rebranding of the ‘Golden Gaytime’, saying that it is ‘outdated’, and the word ‘Gay’ needs to go.


“In 2021, Gay’s meaning primarily is related to sexuality. As a Gay man I have needed to fight to be myself, overcoming many things in my life, I am a proud Gay man,” the petition description reads.

“As a part of the LGBTQIA+ community I believe my sexual identity is owned by me, not a brand and that the outdated meaning no longer applies. Isn’t it time for this double entendre to end?”

‘Golden Gaytime’ was first released in 1959 by Streets Australia, and has more recently expanded its brand with new flavours and collaborations with other brands.

Brian’s petition goes on to say that it’s not his place to tell Streets what to name the Golden Gaytime.

“I do feel it’s time that the Golden Gaytime is called out for being outdated, especially when Streets is releasing new products and cross-promotions in 2021.

“Streets in their response to my questions said “The origin of the ‘Gaytime’ name was related to having a joyous or happy time”.

“My suggestion would be if Golden Gaytime is meant to relate to having a joyous or happy time, then the product should be called that and its time to remove Gay from its name,” it reads.

“I’ve always said, this story isn’t about myself, I’ve read some comments online in response to my call to change the Golden Gaytime name. Some have even personally attacked me for speaking up,

“I’ve been called a Snowflakes, bonkers, ridiculous, a troll and worst all for saying that Golden Gaytime is an outdated brand in 2021.

“I stand by my comments, I still believe Golden Gaytime is outdated and needs to rebrand, just like many other historical brands have needed to do.”

At the time of writing, the petition has received 1,135 signatures online.