Australian pop icon Kylie Minogue has starred in a new Aussie tourism ad, that hopes to entire Brits to travel Down Under.
It essentially references how bumpy the whole Brexit debacle has been for the UK lately, and invites people to come to Aus to forget their troubles.
The ad premiered on British TV as millions tuned in for the Queen’s annual Christmas address, and will continue to show on tv, at the cinemas, across digital and social platforms.
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It stars Kylie Minogue and comedian Adam Hills singing a three minute ‘Matesong’, and features the likes of Ash Barty, Shane Warne and Ian Thorpe.
Minister for Tourism, Simon Birmingham, says the UK is a particularly important tourism market for Australia with visitors spending $3.4 billion in the past year alone.
“A three-minute musical tribute, Matesong invites Brits to take a break from all the happenings with the UK and head Down Under to have a cracking time and experience all that Australia has to offer.
“Britain is such an important market for Australia – it’s our fourth largest market with more than 718,000 Brits spending $3.4 billion in Australia over the last year.
“British tourists traditionally stay longer and spend more than other international travellers – on average staying 32 nights in Australia and spending close to $5,000 per trip.
“It’s no secret that the UK has been going through a period of uncertainty, and this has had an impact on outbound travel, including to Australia where numbers have dipped in recent months.
“It is crucial that we continue to drive growth from this market, both first timer travellers but also repeat visitors whose familiarity means that they are more likely to want to travel further and
deeper into our regions.
“This campaign is about reminding Brits that Australia is a diverse and welcoming destination that still offers all the things that they love about our country, from our white sandy beaches to our
native animals and our famous laidback outdoor lifestyle,” Minister Birmingham said.
Australian singer and actor Kylie Minogue said it was an honour to work alongside Tourism Australia to share Australia with people from her adopted UK home.
“Filming the Matesong music video was literally a dream come true. I’ve had the opportunity to see parts of the country I haven’t seen before, as well as to go home and revisit places that I know are beautiful.
“I’m such a proud Australian that I’ve spent most of my life travelling around the world sharing my stories of Australia with anyone who would listen, so I kind of feel like a walking tourism advert for Australia already,” Minogue said.
So, what do you reckon?
— Australia (@Australia) December 25, 2019