LeBron James signs ‘lifetime’ sponsorship deal with NIKE

Basketball star LeBron James has signed a lifetime deal with Nike.

The sportswear giant confirmed the historic deal this morning.

“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” the statement read.


“We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”

While details have not yet been revealed, the deal is believed to be the biggest in the company’s 44-year history.