GOLD Coast tourism bosses have released a new campaign as they try desperately to keep the city’s business events sector front of mind while it waits for the Queensland borders to re-open.
The 60-second video, titled ‘Let’s Meet Again Soon’, features a variety of industry heavyweights from the likes of the Gold Coast Convention and Exhibition Centre, Miami Marketta, Village Roadshow and The Star Gold Coast.
Destination Gold Coast said it was designed to showcase the hard work continuing behind the scenes in the business events sector, which continues to be hit hard while awaiting the easing of restrictions.
ARTICLE CONTINUES AFTER THIS ADVERTISEMENT
CEO Annaliese Battista said the video acknowledges the significant disruption as a result of the crisis while also highlighting the compelling appeal of the Gold Coast.
“The Gold Coast is undoubtedly Australia’s favourite host, attracting over 193,000 delegates last year who injected $570 million into the economy,” Ms Battista said.
“The city will be high on every delegate’s wish list, particularly after months of unprecedented restrictions.
“After a gruelling start to 2020, we know decision-makers will be dreaming about meeting in a destination offering wide open spaces, stunning beaches, a warm climate and natural beauty just a stone’s throw from world-class venues and attractions.
“Prior to the pandemic, Gold Coast’s business events market share recorded a five per cent increase in 2018-19, with one in every two Queensland events hosted on the Gold Coast,” she said.
In collaboration with industry, Destination Gold Coast secured $123 million in conference business through to 2024, with more opportunities expected to be announced in the near future.
“We know the Gold Coast performs exceptionally well domestically, with approximately 80 per cent of events being derived from key national associations and corporate groups,” Ms Battista said.
The video follows on from a similar campaign released last month, titled “Let’s Play Again Soon’, which was aimed at luring domestic tourists, mainly from Sydney, Melbourne and Brisbane.
WATCH THAT VIDEO HERE : “Let’s Play Again Soon”: Gold Coast tourism’s pitch to Aussie families