Local company enters readymade meal market with great success

It’s no secret that readymade meals and meal kits have become extremely popular in recent years, with the launch of many well-known brands. From YouFoodz and Dineamic, to HelloFresh and MarleySpoon, this is an industry on the rise.

Identifying an opportunity to deliver a product their competitors don’t, local company snapfresh has launched their own retail range.

A well-established business-to-business brand, snapfresh is Australia’s leading readymade meal manufacturer with 20 years’ experience. Traditionally servicing a wide range of industries from retail brands and outlets, to health and aged care facilities, government departments, export and many other businesses, snapfresh delivers high quality bespoke dining options for local and global customers.

With COVID-19 having an impact on operations and driving a need to innovate and pivot, the team at snapfresh saw an opportunity to take their high-quality meals, snacks and bakery items direct to consumers. Just over three months since launch, the company is experiencing great success.

“We launched our retail project on the back of the impacts COVID-19 had on our operations and a need to innovate, pivot and keep our business going. The team did a wonderful job turning this project around in record time, and it has been exceptionally well received by the public. We are run off our feet servicing the demand!” said Lou D’alessio, Head of Retail and Hospitality.

What makes snapfresh so popular – other than their gourmet readymade meals, including both homestyle favourites and authentic international creations – is the industry leading technology that they use, guaranteeing the quality, integrity, taste and safety of their products.

“What sets us apart from our competitors is that all of our meals are created by Chefs – many of whom have won awards and worked in international restaurants that have received Michelin stars during their tenure. Additionally, we also use industry leading spiral freeze technology. Yes, our meals are frozen, but the quality is unlike anything you have ever tried. Our customers love our frozen meals and honestly tell us that if they didn’t receive them frozen, once heated they would never have guessed they once were.” added Lou.

When asked about the future of snapfresh, Lou said “we launched this project with great speed to market and continue to work on perfecting every element of our retail business. We intend to be market stayers and continue to deliver gourmet Chef created meals for our customers. We are continually adding new meals, snacks and bakery items to our online store.”

Shop snapfresh range of gourmet Chef prepared meals now – www.shop.snapfresh.com.au