Mayor pushes Gold Coast to feature in major Tourism Australia campaign

The Federal budget has increased the budget for Tourism Australia by $5 million, and the Gold Coast wants front and centre.

As part of the added funds – which now total $175 million – Tourism Australia is planning a major international marketing campaign to get more international visitors to the country.

Mayor Tom Tate has sworn to get in touch with Federal Tourism Minister Simon Birmingham immediately, to ensure the Gold Coast features prominently in the campaign.


ARTICLE CONTINUES AFTER THIS ADVERTISEMENT


“Everyone knows the Gold Coast, you may as well use the best brand you have.

“We have two international airports servicing the coast, both within a 90km radius.

“Further, we are achieving record international visitor numbers and we are renewing our tourism products.

“It would be remiss not to ensure the Gold Coast was the leading draw card in any new campaign.,” Mayor Tate said.

The Mayor said he’ll also be petitioning to have the Tourism Australia headquarters relocated from Sydney to the Gold Coast.

“Move it to the capital of tourism Australia, to the Gold Coast,” Mayor Tate said.

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments