ALEX HEINKE reports.
In the name of global peace, US fast food giant Burger King has proposed making a hybrid hamburger with its rival McDonald’s.
The ‘McWhopper’ development coincides with the United Nations-promoted International Day of Peace on September 21.
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Burger King perpetually locked in tough competition with the larger, but less profitable McDonald’s, delivered the olive branch via a full-page advertisement in The New York Times on Wednesday, saying it is time to “call a ceasefire on these so-called burger wars”.
Burger King said joining hands to make a combined version of its menu-topping Whopper burger and McDonald’s icon, the Big Mac, would be a “powerful rallying call” in support of Peace One Day and global unity.