The Gold Coast Aquatic Centre’s name will be on the market after its debut on the global stage during the Commonwealth Games.
The Gold Coast Council has fully endorsed the decision to seek a commercial naming rights sponsor for the $41 million venue.
While the Aquatic Centre has a naming rights arrangement in place with GOLDOC for the Games, there’ll be a post-Games ‘honeymoon phase’, when potential sponsors can pounce.
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Mayor Tom Tate said the generated revenue from sponsorship would go a long way in the centre’s operating costs, and would save rate payers a few dollars as well.
“The State Government has naming rights arrangements in place for all its major venues which helps offset their operating costs so this is something the City should also consider,” Mayor Tate said.
“A number of our other venues, such as the Gold Coast Sports and Leisure Centre, may also be suitable for naming rights arrangements.”
The Mayor said the Gold Coast Aquatic Centre would be a great buy for a corporate sponsor due to the popularity of the venue.
“Venues that regularly host events, have large numbers of patrons annually and are prominently positioned on major roads are valuable assets to corporate sponsors,” he said.
“With almost 10 million cars driving by on Marine Parade and 600,000 people going through its doors each year, the aquatic centre certainly fits the bill.”