A number of shonky products have been ‘named and shamed’ this week, for making claims about their products that are basically lies.
The list features nine slick, well marketed products that serve to do little more than lighten your wallet.
The “Green and Clean Bondi air”, marketed to Chinese tourists, was particularly cheeky.
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But the product that really got my goat was made by Nestlè. They’re making a habit of making ridiculous health claims designed to mislead consumers and I for one am well fed-up about it.
In this case, they’re trying to promote Milo as being ‘healthy’. After mixing Milo with skimmed milk, they claim that their product earns a surprisingly strong government-backed health star rating of 4.5 (out of a possible 5). They’re practically as healthy as a punnet of blueberries, it seems!
Well, not quite. If you take the Milo – which is almost 50% sugar – on its own, it earns a paltry 1.5 health stars.
It would be the same as Cadbury claiming that their chocolate has a great health rating, provided you drizzle it over the top of strawberries.
You can’t add something nutritionally sound to your goods and claim that it makes your products healthy Nestlè – it doesn’t work like that!
These guys are serial (cereal?) offenders, too.
Last year they launched a galling #choosemywellness campaign, which they actually pitched as a ‘movement’. In their TV commercial starring Hugh Sheridan, they claim that Nestlè products make “every day healthy eating a little bit easier”.
And they make this claim while showing (and I kid you not) an image boasting their ‘healthiest’ products, which include Milo, sugar-packed muesli bars, instant coffee, high-sugar/low fat yoghurt, and a Kit Kat.
Most people who have even a little nutritional knowledge – or lets face it, two feet and a heartbeat – can see that these products are not healthy.
Some of them are simply masquerading as health foods, but consumers are getting smart for this Nestlè.
And what I really want to know is this: how on earth does a Kit Kat help making “every day healthy eating a little bit easier”?